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19 September 2012

Managing Corporate Social Responsibility - A Communication Approach

eBooks | author: magazine | views: 798


Managing Corporate Social Responsibility - A Communication Approach

Managing Corporate Social Responsibility - A Communication Approach
ISBN: 1444336290 | 2011 | PDF | 192 pages | 15 MB


Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
Discusses ways to maximize the use of social media and traditional media throughout the process
Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business



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